Runcorn Wages Outstrip House Price Growth by 19.45% since 2007

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I recently read a report by the Yorkshire Building Society that 54% of the country has seen wages (salaries) rise faster than property prices in the last 10 years. The report said that in the Midlands and North, salaries had outperformed property prices since 2007, whilst in other parts of the UK, especially in the South, the opposite has happened and property prices have outperformed salaries quite noticeably.

As regular readers of my blog know, I always like to find out what has actually happened locally in Runcorn. To talk of North and South is not specific enough for me. Therefore, to start, I looked at what has happened to salaries locally since 2007. Looking at the Office of National Statistics (ONS) data for Halton Borough Council, some interesting figures came out…

Halton North West Nationally
2007 £22,214 £22,552 £23,920
2008 £21,835 £23,468 £24,960
2009 £22,781 £23,920 £25,506
2010 £23,062 £24,492 £26,088
2011 £22,490 £23,852 £26,010
2012 £23,488 £24,549 £26,432
2013 £25,173 £25,132 £26,931
2014 £23,774 £25,236 £27,097
2015 £24,991 £25,558 £27,508
2016 £26,650 £26,109 £28,132

Salaries in Halton have risen by 19.97% since 2007 (although it’s been a bit of a rollercoaster ride to get there!) – interesting when you compare that with what has happened to salaries regionally (an increase of 15.77%) and nationally, an increase of 17.61%.

Next, I needed to find what had happened to property prices locally over the same time frame of 2007 and today. Net property values in Halton are 0.52% higher than they were in early 2007 (not forgetting they did dip in 2008 and 2009). Therefore…

Wages in the Runcorn area have increased at a higher rate than property values to the tune of 19.45% … meaning, Runcorn is in line with the regional trend

All this is important, as the relationship between salaries and property values is the basis on how affordable property is to first (and second, third etc.) time buyers. It is also vitally relevant for Runcorn landlords as they need to be aware of this when making their buy-to-let plans for the future. If more Runcorn people are buying, then demand for Runcorn rental properties will drop (and vice versa).

As I have discussed in a few articles in my blog recently, this issue of ‘property-affordability’ is a great bellwether to the future direction of the Runcorn property market. Now of course, it isn’t as simple as comparing salaries and property prices, as that measurement disregards issues such as low mortgage rates and the diminishing proportion of disposable income that is spent on mortgage repayments.

On the face of it, the change between 2007 and 2017 in terms of the ‘property-affordability’ hasn’t been that great. However, look back another 10 years to 1997, and that tells a completely different story. Nationally, the affordability of property more than halved between 1997 and today. In 1997, house prices were on average 3.5 times workers’ annual wages, whereas in 2016 workers could typically expect to spend around 7.7 times annual wages on purchasing a home.

The issue of a lack of homeownership has its roots in the 1980’s and 1990’s. It’s quite hard as a tenant to pay your rent and save money for a deposit simultaneously, meaning for many Runcorn people, home ownership isn’t a realistic goal. Earlier in the year, the Tories released proposals to combat the country’s ‘broken’ housing market, setting out plans to make renting more affordable, while increasing the security of rental deals and threatening to bring tougher legal action to cases involving bad landlords.

This is all great news for Runcorn tenants and decent law-abiding Runcorn landlords (and indirectly owner occupier homeowners). Whatever has happened to salaries or property prices in Runcorn in the last 10 (or 20) years … the demand for decent high-quality rental property keeps growing.

If you’re interested in investing or have already invested in the Runcorn property market and want to discuss maximising your investments, pop in for a coffee at 60A High Street, Runcorn, WA7 1AW or visit our website


About Author

Helen Pass

Helen has been a landlord for over 15 years, and together, with John has built up a substantial property portfolio. Helen loves to keep on top of current legislation by attending training courses and lettings events on a regular basis. John and Helen have 5 children ranging in age from teenagers to toddlers, so in the little spare time Helen gets, she enjoys long walks in the country and holidays.

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